Digital marketing is a great way to reach your target audience and achieve your business goals,
Small businesses can no longer afford to ignore the power of digital marketing, but many are still unsure of where to start.
According to marketing guru Neil Patel, “The first step to successful digital marketing is having a clear strategy.” If you’re a small business owner in Atlanta, you may be wondering how to get started with your digital marketing efforts.
So join our experts in all things digital here at Rockers Technology and follow our expert tips to help you get started on the right foot.
Before we get into the meaty bit, let’s start with a quick takeaway so you can more easily understand how to improve your marketing and get seen in Atlanta!
- Define your goals and target audience
- Create strong, targeted content
- Promote your content
- Analyze and optimize your results
- Developing a strong web presence
- Work with reliable web developers
- Creating social media accounts and staying active
- SEO Search engine optimization
Ok so now we’ve got the mini takeaway nailed let’s delve a bit deeper and start with potentially the most important thing you will need to know if you want your Atlanta business to be seen.
1. Define your goals and target audience.
Before you can begin to create a digital marketing strategy, you need to first identify your goals. What do you want to achieve with your marketing efforts?
Once you know what your goals are, you can begin to define your target audience.
Who are you trying to reach with your message? Once you have a clear understanding of both your goals and target audience, you can begin to create content that is tailored to them.
There are many ways to discover your target market. Some of the best online tools to use are:
2. Create strong, targeted content.
Once you know who you are trying to reach with your digital marketing efforts, you need to create content that is tailored to them.
Strong, targeted content will help you to reach your goals and achieve success.
Some tips for creating strong, targeted content include:
- Write down a list of topics that your target audience would be interested in.
- Research the competition. What are they writing about?
- Keep your content fresh and up-to-date.
- Regularly update your blog or website with new articles, and make sure to post new content on social media as well.
- Make sure your content is easy to read and understand. Use short paragraphs and simple language.
- Add images, videos, or infographics to your content to make it more engaging.
- Use calls to action throughout your content to encourage your readers to take action.
3. Promote your content.
Creating great content is only half the battle – you also need to promote it if you want people to see it.
There are several ways you can promote your content, including:
- Social media – this is one of the most effective ways to reach your target audience with your content. Share your articles, blog posts, or infographics on your social media channels and encourage your followers to share them with their followers.
- Email marketing – if you have a list of email subscribers, send them your latest content and let them know how they can share it with their network.
- Paid advertising – another effective way to reach your target audience is through paid advertising, such as Google AdWords or Facebook Ads.
4. Analyze and optimize your results.
Once you’ve published and promoted your content, it’s time to analyze the results.
- Did people engage with your content?
- Did they click through to your website?
- Did they make a purchase?
Use the data you collect to improve your future content marketing efforts. Try different tactics and see what works best for your business.
With a little trial and error, you’ll be able to develop a content marketing strategy that helps
5. Developing a strong web presence
A website is the foundation of any good digital marketing strategy. Make sure your website is mobile-friendly, informative, and easy to navigate.
For your small business to get seen in Atlanta and rise above your competitors there are a few things your website will need:
- A modern design: Websites that look dated are less likely to attract attention. If your website looks like it was created a few years ago, it’s time for an update.
- Optimized content: Your website content should be keyword-rich and informative. It should also be engaging and well-written.
- Call-to-actions: Make sure your website has clear call-to-actions (CTAs) that encourage visitors to take the next step, whether that’s making a purchase, signing up for your newsletter, or contacting you for more information.
6. Work with reliable web developers
To create a modern, successful website, you’ll need to work with reliable web developers and designers. Choose a team that has experience creating websites that are optimized for SEO and conversion. The best web developers in Atlanta will be able to:
- Create compelling landing pages: Landing pages are the pages on your website that visitors are directed to when they click on one of your ads or social media posts. These pages should be well-designed and conversions.
- Make sure your website is mobile-friendly: With more people than ever using smartphones and tablets to access the internet, it’s important to make sure your website is mobile-friendly. This means having a responsive design that looks good on all devices.
- Create effective lead capture forms: Lead capture forms are a great way to collect contact information from potential customers. When designing your forms, be sure to include only the most essential fields and use clear and concise language.
7. Creating social media accounts and staying active
According to recent research by the Content Marketing Institute, 78% of small businesses use social media to market their business.
So our last digital marketing tip for small businesses is to become a Social media boss! This will mean you are far more likely to get your Atlanta business seen!
You don’t need us to tell you that social media is one of the best digital ways to connect with potential and current customers.
Platforms like Facebook, Twitter, and Instagram need fairly little introduction and allow you to share your business’s story, promote your products and services, and build relationships with your target audience.
To get the most out of social media, it’s important to be active and engaging. Post regularly, respond to comments and questions and share interesting and relevant content.
This will help you build a strong social media presence that will drive traffic to your website and promote your brand.
Be sure to post regularly and interact with other users to maximize the reach of your social media accounts.
Some great tools mean you can get stacked up with your socials and organize your posts to be delivered on specific days. Some of our favorite social tools for this purpose are:
And for Instagram in particular:
8. SEO Search engine optimization
This is a process of improving the visibility and ranking of your websites on search engines like Google and Bing.
When potential customers search for businesses like yours, you want to ensure that your site appears as high up on the results page as possible.
There are several SEO strategies you can implement to help improve your ranking, including:
- Keyword research (finding and targeting keywords related to your business)
- Optimizing your website’s title and meta tags
- Creating fresh, relevant content.
Try to avoid common SEO mistakes such as:
- Keyword stuffing (including too many keywords on a page)
- Using Flash or Java content (which can be difficult for search engines to index)
- Creating pages with thin or no content.
By following these digital marketing tips, you can help improve your website’s SEO and get seen by more potential customers in Atlanta!
And to end on…
If you need help building your online presence or if your website isn’t attracting visitors and leads, look no further than Rockers Technology.
With over a decade of experience in web design and development, we offer reliable and expert web consulting services in Atlanta for an unbeatable price!
We guarantee experienced web consultants who will provide detailed research to get a complete understanding of your business, competition, and customers.
With this information, we can create a strategic plan that is customized to fit your specific needs and help connect you with customers in the most engaging way possible.
To find out more get in touch with one of our experienced and friendly team